![]() Stuffing your copy with loads of keywords simply doesn’t work. Google is incredibly sophisticated, and keywords must be used in a natural way. Relevant keywords should appear in headings, image descriptions, titles and the general content of your site. It’s the words on your site that tell Google what it’s actually about, and it’s essential that your content contains the right keywords. Images and videos have become more important in making your website stand up against the competition, but articles, posts and written content are the foundations. The saying ‘Content is king’ is as accurate today as it’s always been when it comes to SEO. There are no charges for opening an account, and it’s another easy way of optimising your site and putting you ahead of your competitors. If your business has a physical presence, it’s also beneficial to sign up to Google My Business. Listing your business in Google My Business will help customers to find you when making local searches, and there are proven benefits for SEO purposes. In spite of all the changes and updates to Google over the past few years, the SEO industry agrees that a sitemap is key to getting all the pages on your website listed as quickly as possible. A sitemap is a list of the pages on your site accessible to visitors and web crawlers. One of the key features of Google Webmaster Tools is the facility for submitting a sitemap. If your site isn’t ranking, Google Webmaster Tools is a great place to investigate why and take action to deal with the problem. ![]() Google Webmaster Tools is a free to use service offering a series of incredibly useful tools for optimising your site and checking its performance. They are a few key things to consider if your website cannot be found in Google Search. The term ‘search engine optimisation’ ( SEO) sounds more complicated than it actually is in layman’s terms, it is simply the practice of optimising a website to help a search engine find and rank the pages on your website.Ī website should be built with this in mind from the start, and SEO should be integral to the design and layout. If you try to cheat the system and use ‘ blackhat‘ methods, your site could be penalised. If your site has good quality content and doesn’t break the rules, it will be ranked and will appear in searches. It all comes back to the user experience. Major updates like Panda and Penguin have struck fear into many website owners, but you have to remember what the search engines like Google are trying to achieve. Never rely solely on your great Google rankings! The chances are, these great positions for your best keywords are likely change without warning. If users are shown poor quality ‘spammy’ sites that don’t meet their needs, they’ll find another way to search for information and content. Ultimately Google is a business, and users and visitors are a source of revenue. If users are happy with what they find, they will continue to use the site. Google’s mission is to help a user to find good quality, relevant content in response to searches. It may simply be that competing sites have made improvements to their ranking, or it may be that your site has been penalised by Google for some reason.įundamental to understanding why your site may not be appearing in Google is to understand what the search engine is trying to achieve. There are a number of reasons why this may be happening, and this article will explore some of these. They send the signal about the content quality and the respective URL‘s will be removed by the Google.Secondly, a site which has been ranked in the search engines may suddenly drop down the rankings and disappear. Search engines don’t get linked to the content that no longer exists. If the submitted URL seems to be Soft 404, it means that the URL on the site returns a page which tells that the page does not exist. You may go to google search console feature fetch as google for verifying your web page.You may do this using robots.txt or htaccess file. Stop indexing the folder that doesn’t required by Googlebot.Check your xml sitemap It may produce some wrong URL.For this google sending message to inform. So you first check the google webmaster search console and look for the index coverage issues and number of pages impacted. wp-includes/class-walker-page-dropdown.phpīut most web server often throws 500 Internal Server Error for your wordpress Installation. ![]() ![]() Thus googlebot trying to find the following url Index coverage is a report that will offer tips for fixing the issues when there are errors which prevent the page from being indexed. ![]()
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